Guidelines for creating search engine-friendly web pages

If you have a website, you may be wondering what you need to do to get your web pages appearing on the results pages for a particular search engine. Search engines use different methods to calculate where a web page appears in the search results for a particular keyword search. Google for example, has sophisticated algorithms which are used to calculate the PageRank (or quality) of a particular web page. As a general rule, the higher the PageRank, the better the position that the web page appears in the results for a particular search. Also it is widely accepted that Google has filters in place which reduce the performance of new websites in its results pages.

Here are some suggested ways in which you can increase your web pages performance with search engines:

  • Read the Google Webmaster Guidelines

  • Optimize your keywords - make sure they appear in the title, meta data and content for the page

  • Donīt overuse keywords or your page may be penalised by anti-spam filters

  • Choose relevant domain and sub-domain names (think of what people will search for when you choose these names))

  • Write unique and relevant content (increasing content improves a sites performance with some search engines)

  • Make use of the alt tag for pictures

  • Establish quality incoming links from high-ranking websites

  • Make link anchor text for links to your website relevant to the search

  • Avoid links to sites which may be viewed as "link farms"

  • Keep the number of outgoing links to a minimum

  • Avoid paid links

  • Donīt duplicate content from other domains or acroos your own domains

  • Donīt use sneaky redirects to other pages e.g. hidden text

    SEO Links

    Here are a few useful links on how to build good search engine optimized web-pages:

    Google Webmaster Guidelines - the SEO Bible

  • Some good information on Google penalties and filters

    Competetive Search Queries